Sam Leith is the author of the disturbingly titled Dead Pets: Stuff Them, Eat Them, Love Them. It was a stocking stuffer book in 2004 that performed so poorly that "at the peak of its success, its sales ranking on Amazon could easily have been confused for its ISBN number" Leith wrote an article in today's Telegraph trying to decipher what makes a successful stocking stuffer.
His divides successful stocking stuffer books into three types, and gives some general guidelines for authors who hope to do slightly better than "Dead Pets."
I try to avoid buying stocking stuffer books, but sometimes am caught off guard by the ones with pictures of cute animals. Will you be stuffing stockings with books this year? If so, which ones?
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