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Books by bloggers -- what went wrong?

A few years ago it seemed like every prominent blogger was signing a book deal -- Wonkette, Gawker and Washingtonienne to name a few. But an article by Kara Warner in today’s AM New York suggests that these books have sold disappointingly, and that bloggers aren’t getting the royal treatment by publishers anymore. “The problem,” Warner notes, “is that online popularity doesn’t translate into sales.

Many of these blogs have cult followings – it seems natural that readers would be eager to pick up a book from their favorite blogger. But the sales just aren’t there. Will publishers stop courting bloggers? Or is there a way to reach out to the blog-reading audience that they’re missing?